With the tie-up between MetaversePlus and Aéropostale, the Web3 development platform seeks to build the fashion retailer's presence through NFTs, world building and members-only perks.
Such an effort could signal that brands this year are increasingly swapping one-off metaverse activations - which have largely been the norm - for experiences that beg repeat visits and higher customer engagement, both welcomed metrics as marketers look to better understand the younger demographic. Aéropostale is making a sweeping entrance into the metaverse with its four-phase unveiling, heavily relying on exclusive perks and offers to maintain hype.
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